On August 1, 2014 Mary Kay® — a major direct sales cosmetics company — opened its office in Minsk.

In 1996, the company’s turnover exceeded USD 1 billion, and in 2003, Baylor University named Mary Kay Ash the most influential business woman in American history. Mary Kay® currently has offices in more than 35 countries around the world with an annual turnover of over USD 3 billion in wholesale prices.

Mary Kay®’s office in the Republic of Belarus is an opportunity for all Belarusian women to explore the brand, learn about the benefits of its products and business.

The newly opened Belarus branch was naturally augmented by the company’s website, which is located in the cloud from ActiveCloud. The website is the best showcase, which works for clients 24 hours a day, seven days a week. The requirements for the website were stringent: failsafety, reliability, and performance — because it is not only about the comfort of its users, but also about the image of the company.

Users can log on www.marykay.by to use the “Virtual Makeup” service and online search for consultants, learn new relevant makeup ideas, and view the catalogue of perfume and cosmetics products.

ActiveCloud’s platform, located in the Republic of Belarus, was chosen based on its high reliability, as well as the options enabling the customer to pay only for the resources it has consumed. This concept makes it possible to effectively invest in IT and thereby streamline operating costs at the start and development phases. The use of cloud technologies also makes it possible to put in place state-of-the-art solutions and innovations as quickly and efficiently as possible, which is the company’s strategy.

“The corporate website is one of the main tools to provide information about our company and products to our customers. Therefore, it is very important that the site be available to users 24/7/365 and meet the expectations of our users in terms of speed,” says Stepan Govorov, Director of Mary Kay LLC.

Round-the-clock monitoring and prompt technical support are essential components of business continuity. ActiveCloud specialists monitor the system and promptly respond to any questions, and are ready to help and support users. Mary Kay® has been provided a reliable platform for placing its website, which ensures the speed of its work, reliability and failsafety for customers.

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